ASA code of conduct

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ASA CODE OF CONDUCT

ASA help note, part of group 2.

Publishers who “proof” their marketers’ forecasts for them should be able to provide documentary evidence that the forecasts were lodged with them in advance and that their systems for recording such forecasts have been approved and regularly monitored by an independent third party (see 5.2)

Is not the tipsters ‘client’ entitled to see “documentary evidence” as to where and what such evidence has been provided? If so where? Tipsters gloat in their adverts the evidence of winners to their clients. But never show evidence of losers. The client is mislead by what he reads as to the success of the tipping service by denial.
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ASA help note 2

Publishers should check that marketers have not claimed that their forecasts are very likely or certain to win or their service is very likely or certain to turn a profit (see 6.1)

Tipsters run full page adverts in The Racing post. (DAVE NEVISON 30th Jan 2009.)His advert shouts “A BLOODY GOOD TIPPING SERVICE” Such an advert indicates by its very wording “BLOODY GOOD” that it is successful and will reward his clients with profit. I believe that suggestion of success has been made in his advert from the very beginning. It is also my belief that his service is anything but “BLOODY GOOD” It is also my belief that it is “BLOODY BAD.” But the client has no way of finding out whether it is “BLOODY GOOD” or BLOODY BAD” I have to say "I believe" because there is no way of knowing. I believe Nevison's clients are mislead as to the success of his service by denial of knowing how “BLOODY GOOD” he is. If his service is proved to be BLOODY BAD, will all his clients receive a refund because they were mislead my a misleading advert that claims Nevison operates "A BLOODY GOOD TIPPING SERVICE?"
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ASA help note part of group 2

• Publishers should check that marketers have not claimed that their forecasts are very likely or certain to win or their service is very likely or certain to turn a profit (see 6.1)

Tipsters who advertise 'winners only' are suggesting that they tip many winners. Clients see these many winners, day after day and start to think the tipster may be worth a call. Enticing. Suggesting. Luring. Teasing. Tricking. The caller believes he will make a profit from the tipsters most impressive 'winner only' advert. Why else would he ring. But when a potential victim responds to a 'winner only' advert he is unaware that in the past three months the tipster has had hundreds of losers and is making massive losses. The tipster by showing 'winner only' adverts day after day chooses to deny his client the whole truth. As they all do. I believe such trickery, and it is trickery, is misleading by omision. The client is mislead by what he reads as to the success of the tipping service by denial.

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ASA help note, part of grop 2

• Publishers should check that marketers who make claims about their track record have not exaggerated their success, have stated clearly both the relevant period of forecasting and the “bank” and have either based their forecasts on starting prices or have stated the basis for any earlier prices (see 7)

I have yet to see any tipster show his "bank" and I have never been told where to find it. As a potential client have I not the right to see it before parting with my money? By the refusal of the tipster not to show his "bank," the client is mislead by what he reads as to the success of the tipping service by denial of vital "bank" information. If the client is denied access to the tipster betting bank he is most vulnerable. If the tipster is as good as what he promotes himself to be, why does he not show his betting bank! The answer is so obvious! And their victims suffer the consequences.

Tipsters advertise nothing but success. If a tipster is making huge losses and advertises lots of winners and conceals his losers, is he not suggesting success when the reality if total failure. Is that not an exageated success? TV Channel 4 Racing's Tommo (Derek Thompson,) makes astronomical losses month after month after month. He is the laughing stock of all those that know. But pity the poor people that see his eye catching claims and ‘winner only’ adverts and give Thompson their money on the strength of what they read AND DO NOT KNOW! I can substantiate what I have said many many times over if evidence be required.

TV Channel 4 Racing's 'Tommo' (Derek Thompson) In late January 2009 Thompson's website was still boasting a winner he had in October 2005. 3 years and 3 months ago. Many thousands of people responded to that advert during those 3 years and 3 months. BUT! They never knew it was October 2005 because he never told them. The name of the horse (kinnaird) was in his advert but nobody ever knew that he tipped it way back in 2005!!! Is not that dishonest, indecent, trickery, misleading and fraudulent advertising? I say it is.

TV Channel 4 Racing's 'Tommo' (Derek Thompson) also claimed a price of 70-1 in his website advert for Kinnaird for 3 years and 3 months. The actual price was 33-1. He inflated its Starting Price by over 100% and boasted the 70-1 non SP price, on his website for 3 years and 3 months.

TV Channel 4 Racing's 'Tommo' (Derek Thompson) boasted the above claim for three years and three months, It was brought to his attention in late Jan 2009. I note that it has now been removed from his website together with his telephones.

TV Channel 4 Racing's 'Tommo' (Derek Thompson) mislead his clients for three years and three months. I would as Channel 4 and Derek Thompson, WILL THEY GET A REFUND ON THE GROUNDS OF MISLEADING INFORMATION?
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ASA help note, part of code 2

• Publishers should check that opinions/testimonials are not presented as statements of fact, are genuine and are used with permission (see 8).

TV Channal 4 Racing's ‘Tommo’ (Derek Thompson) claims many glossy opinions and boasts and many testimonials. OF HIMSELF!!! Self testimonials!! Below is just a few of his self promoting claims/testimonials taken from his adverts in the Racing Post. Should you require more I can fill a page. In the trade such claims are refered to as “tools of the tipping trade” Those that know call them something else!!!

"etc etc" A disguise for worthless 'odds on' shot's
”and many many more!” Another disguise for odds on shots
”Call me now for todays best bets"
"Don’t miss out on Tommo’s info today"
"Don't miss Tommo's Good thing today"
"Flying machine!
"Get all the information direct from HQ Gallops"
"Massive TV bet"
"Phone now to hear my top tips"
"Remember last week"
"Ring or text now for the real inside information"
"Tommo keeps delivering"
"Winners so far this month include"

TV Channel 4 Racing’s ‘Tommo’ (Derek Thompson) makes huge proven losses month after month after manth. I can well substantiate that claim, many many times over. He passes self opinions and self testimonials about himself designed to mislead the reader. And the reader has no way of finding out. Unfair and hugely biased in favour of the tipster.

DAVE NEVISON'S Racing Post advert claims he runs "A BLOODY GOOD TIPPING SERVICE" Who says he runs a BLOODY GOOD TIPPING SERVICE? He says it!!! Is that not self opinionated. Is that not a self testimonial? If he's that good, why does he not show his long term profit figures? Sorry! I meant long term loss figures. And what is the condition of his betting bank to a 1 point level stake from day 1? Maybe there is a reason he does not tell. The answer is so obvious. If Nevison alone boasts to his unsuspecting clients his gloating, self opinionated, self promoting testimonial that he runs a "BLOODY GOOD TIPPING SERVICE," I think his prospective clients would agree with me that he should prove it before they buy it. But I feel Nevison may not.
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I shall tackle part 3 of the ASA Code Ode Of Conduct tomorrow

Can't wait!

AS ARNY SEZ..... "I'LL BE BACK!" ..... Watch this space!!

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